a few years ago, the little BCBG store on Robson St. was the heaven for prom queens and princess. i still remember that day when i gawked at this oversized magenta gown made purely of feathers. those days of BCBG are no longer here, this American brand has revived itself of butterflies and cotton candy with chic sophisticated city wear. the newly refurbished boutique featured a natural backdrop of polished stones and wood paneled floors. accents of neon drew attention to featured items such as a peculiar shoe or hat. the clothes carried a neutral palette throughout with shaded blues, purples and reds. there were still dresses dotting the upper floor, but they were for the sophisticated woman out in town. as the first designer to ever produce three unique shows and collections at the New York fashion week, Max Azria’s designs are flaunted in a small collection of runway garments in the store. BCBG is now truly living up to its name of “bon chic, bon genre” – good style, good attitude.
*where you can view BCBG's collection: http://www.bcbg.com/
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